Auspex Studio/Creative
P/01· Performance enhancement agent

Auspex CReative.

Creative production, engineered for performance.

Generative production plus a READ pre-flight analysis agent. It scores creative on the four dimensions of effectiveness before launch, hands you a verdict, and shows exactly where to improve.

StatusLive
FrameworkThe READ score
OutputScore · verdict · PDF
CoreShared Auspex
01· Inside the product

Brief it, generate it, score it, ship it.

A few of the real screens. Configure the creative, get a READ pre-flight verdict, read the scorecard dimension by dimension, and clear it for launch.

01 · CREATIVE TYPECONFIGURE
▦
Video
TV, YouTube, CTV
▢
Social Video
Reels, Shorts
▭
Display / Banner
Programmatic, HTML5
▣
Social Static
Feed, carousel
▥
OOH / Print
Billboard, poster
◉
Audio
Radio, podcast
02 · OBJECTIVEGROUPED
Awareness
Brand AwarenessProduct AwarenessBrand FavorabilityReach / Frequency
Consideration
EngagementVideo ViewsTraffic / Site
Action
Lead GenerationApp InstallConversions
Retention
CRM / LoyaltyReactivation
03 · VERDICTPRE-FLIGHT ANALYSIS
Mitsubishi · All New Triton
READ score
80/100
Specialist read
Mitsubishi Triton display banner showcasing the 2027 model in a dramatic rural Brazilian setting. Vehicle dominates the frame in a dynamic dust-kicking pose; model name, fuel-economy claim and anniversary badge are clear. Strong automotive execution with clear brand presence and a functional claim.
Status
Launch ready
Priorities
5
Critical dims
0
Experiments
5
04 · READ SCORECARDBENCHMARK 7+
ScoreBenchmark 7+
R · Recognition9
Strengths
  • + Model name in massive type, immediate identification.
  • + Logo and tagline clearly visible; 35-year heritage badge adds local credibility.
Gaps
  • - Composition is strong but conventional for the category.
E · Emotion7
Strengths
  • + Functional fuel-economy claim lands a clear, practical benefit.
  • + Rural setting connects with the truck's core usage context.
Gaps
  • - Emotional pull is modest; the story leans on product alone.
A · Attention8
Strengths
  • + Vehicle dominates the frame in a powerful three-quarter angle with headlights on.
  • + Golden-hour light and dust suggest motion and capability.
Gaps
  • - Single static image limits attention-holding versus video.
D · Drive7
Strengths
  • + Anniversary offer gives a timely reason to act now.
  • + 35-year badge doubles as a trust cue at the point of decision.
Gaps
  • - No explicit CTA or destination on the static frame.
02· Capabilities

What it does.

  • + READ pre-flight scoring with a launch verdict
  • + Dimension-by-dimension strengths and gaps
  • + Brand-trained generative production
  • + Unfolds masters from Figma and Adobe files
  • + PDF export, dark and light
  • + Built-in brand-safety review
  • + Runs on the shared Auspex core

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