P/04· Competitive intelligence
Auspex SOi.
See where every share of investment goes.
A competitive Share of Investment tool that maps category spend, tracks share shifts as they happen, and turns competitive media into a live signal you can act on. In development now, and the clearest expression of the auspex idea.
StatusIn development
SignalCategory spend
TracksShare of investment
CadenceLive
01· Inside the product
The competition, as a live feed.
Watch category spend share move, get alerted the moment a competitor shifts, and benchmark your own share against the market in real time.
Share of investment
Estimated category spend share, refreshed as the market moves.
Share over time
Your share of category investment across recent weeks.
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02· Capabilities
What it will do.
- + Category spend mapping
- + Share-of-investment tracking
- + Competitive shift alerts
- + Channel-level breakdowns
- + Benchmarks and forecasts
- + Feeds straight into Media and Comp